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IRI has been selected to join Facebook’s Marketing Mix Modeling Program. This will allow IRI to offer their clients insights about the performance of their total marketing spend, in which a portion is spent on Facebook. 

GreenBook released an article sharing five reasons why you should enable voice in your surveys — one of the five is “Preventing Fraud in Market Research.” To find out why you should be adding voice, visit greenbookblog.org.

There has been growth in the number of Consumer Insight events. 

Which one should you go to? Today, Kathryn Brooksheir, a UX Researcher at Indeed, published her point of view for User Experience Research on Medium. You can find a link to the post in our show notes or search for Top UX Research Conferences in 2020. 

Happy Market Research will attend one UXRConf, and, if budget permits, one other event. If you have a recommendation, please drop our show host, that’s me, and email at jamin@happymr.com. 

In human capital news, Andrew Hawn rejoins Maru/Matchbox as the Managing Director of Technology after spending two years at MetaForesight and Sparks & Honey.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

And that’s your daily briefing of marketing research news. We hope you had a pleasant time off and safe travels as we all conclude this holiday season. 

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Email: jamin@happymr.com

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Twitter: www.twitter.com/jaminbrazil

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Website: www.happymr.com

Sources:

IRI Worldwide: https://www.iriworldwide.com/en-US/News/Press-Releases/IRI-Joins-Marketing-Mix-Modeling-Program-on-Facebook

GreenBook: https://greenbookblog.org/2020/01/02/5-reasons-why-its-time-to-voice-enable-your-surveys/

Kathryn Brooksheir: https://uxdesign.cc/top-ux-research-conferences-to-attend-in-2020-7194bb878a8c

Maru/Matchbox: https://marumatchbox.com/press_release/marumatchbox-appoints-strategic-advisory-leader-technology/