NEXT 2019 Podcast Series

NEXT 2019 Conference Series – John Tansey – Dapresy

Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews John Tansey, director of business development at Dapresy.

Find John Online:

LinkedIn

Website: https://www.dapresy.com


[00:02]

My guest today is John Tansey with Dapresy.  I still can’t say the name.

[00:08]    

Dapresy, Data Presentation Systems.

[00:12]

Dapresy.  I don’t know.  Anyway, I apologize.  

[00:15]

That’s OK.

[00:16]

Rudy has been on the show before.  I’ve been a big fan of your guys’ brand.  What is going on right now in the world of Dapresy?

[00:23]   

I’m still trying to figure this out because this is my second week on the job.  

[00:27]

Welcome.

[00:28]      

Thank you very much.  It’s exciting and, overall, joining, it’s clear to me they’re experiencing a lot of growth.  There’s a lot of hiring. We’re opening up a new office in Sarajevo.

[00:38]

Congratulations.  That’s huge.

[00:40]

A lot of it is sales and marketing.  And then we’re trying to figure out who’s going to do the work that we’re selling to.  So, there’s positions open for that as well.  

[00:48] 

How exciting.  I mean you guys offer industry-leading, customized data dashboards that pull data in.  I always thought of it as quite literally as a BI for insights. Is business evolved into a different direction or is that still the core competency?    

[01:07]

It’s still the core.  And the target has always been mid to large market research companies as well as enterprise but we now have a Do-It-Yourself option coming out, which is a much lower entry point in terms of cost.  So we’re going back to many of the people who maybe have been turned off in the past with this new offering going forward.  

[01:25]

So that is going to unlock a whole different set of customers, it sounds like.

[01:31]

Sure.

[01:31]  

What do they look like?  What are the personas? Do you know?

[01:35] 

Users of?  These are people who respond…  Well, the short answer is, “No, I don’t know.  I’m trying to figure this out.”  

[01:42]

I love it.

[01:44]  

You have owners buying it.  You know from smaller market research companies and analysts using it.  

[01:51]

You think about like enterprise research or enterprise solutions used to be sold at an executive level.  These are like big bundled products, expensive, difficult to deploy. And now, like in modern context, it feels to me that any business that’s here as a technology-based business that doesn’t have a premium DIY (I don’t need to talk to anybody) offering in the next three years is going to have a big problem with growth.  You have to operate at that level. One of the things, I think, that SurveyMonkey has done a great job of over its whatever 15 years is exactly operating in that space. Like it fits like a CRM or SalesForce or MailChimp. I feels like a tool that I can just plug into my platform so that I can easily get to things. But, on the other side of it, I really believe you have to have the Do-It-For-Me option as well because, especially in insights, things can get complex; people can get busy.  And we’re happy to write checks to solve those problems.      

[02:52]

Sure, I think that works well for enterprise and people who, unlike you and I, did not grow up in this industry and did not work as a research analyst and kind of just need a reporting solution and somebody to do it for them.     

[03:05]   

Totally.

[03:06]

And the thing I love about the product is it’s designed for market researchers.  You mentioned Business Intelligence tools. You wrestle when you try and squeeze market research projects into those tools, but this is designed for people like us.

[03:20] 

Exactly, exactly.  All right, great. If somebody wants to get in contact with you, how would they do that?

[03:24]

Well, I don’t have any business cards.  They can dial 603-978-6594.

[03:31]

Well, and do you have an email address?  

[03:32]

I do.  John J-O-H-N.T-A-N-S-E-Y@D-A-P-R-E-S-Y – Dapresy.

[03:44]

Got it, and we’ll include that information in the show notes as well.  John, thanks so much for being on the show.  

[03:48]

Thank you, Jamin.

[03:49]  

Everybody else that’s listening, appreciate your time and attention.  Special thanks to the Insights Association for hosting us here. Have a great rest of your day.