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Part 10 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please πŸ‘ and share if you find things useful. 

Tip 10: Survey Length

Keep your survey to 4 minutes. 

Why 4 minutes? 

How much of your life changes in 4 minutes? 

In the last 4 minutes of writing this post my baby climbed over me, my 11 year old showed me her iPhone game score, Toy Story crescendo-ed and I responded to a text from my best friend.

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Literally the moment I referenced πŸ™‚

This will force you to be crafty with your questions. Here is an example of what I mean…

Q10. Do you drink beer? 

  • Yes 
  • No

–page break–

[if yes, ask Q11]

Q11. Which beer do you use most often? 

  • Bud 
  • Coors 
  • Miller
  • Other, please specify

We can combine both Q10 and Q11…

Q11. Which beer do you use most often? 

  • I don’t drink beer <– was Q10
  • Bud 
  • Coors 
  • Miller
  • Other, please specify

Pro Tip: It takes a respondent about 1 minute to answer 3 questions. 3 questions per minute * 4 minutes = 12 questions

CONCLUSION

If you are interested in my next project, you can subscribe at begreat.io. As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. πŸ‘‡πŸ‘‡πŸ‘‡

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#marketresearch #userexperience