Part 3 of 10: Tips to Writing The Perfect Survey

Lessons Learned from Programming 2,000 Surveys Over 20 Years

You can find the start of this series here. As you are going through this article, please πŸ‘ and share if you find things useful. 

Tip 3: Analytics Plan

Write your presentation prior to going live with your survey. 

You are going to have to do this work regardless, so it isn’t a waste. πŸ™‚

By writing your presentation ahead of time you are forced to think through the practical implications of answering your objective which will help ensure you have the right profile, diagnostic, etc. questions. 

Here is an example from the survey I referenced above. I’m citing a few placeholder (###) stats which my research will need to address.

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Additional Benefit: By creating this slide I recalled similar work I’ve done for Pepsi and Coke and realized we should measure drink purchases and length of stay.


If you are interested in my next project, you can subscribe at As always, I hope you found this content useful and wish you only the best. If you’d like to add to the conversation…please drop a note below. It’d be fun to chat. πŸ‘‡πŸ‘‡πŸ‘‡

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