Lessons Learned from Programming 2,000 Surveys Over 20 Years
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Tip 7: Diagnostics
These questions are the core of your survey as they directly answer your objectives.
For our example survey, I have already identified that my diagnostic questions will be based off the Van Westendorp’s Price Sensitivity Meter. So, my diagnostic questions will follow those guidelines.
The good news is that it is highly likely there is a published set of diagnostic questions you can tailor to fit your specific objective. SurveyMonkey is a great resource for free surveys that already have the diagnostic questions built for you.
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