You will need to create a survey. I recommend https://www.surveymonkey.com/. Easy to use, powerful and free. Oh! And they are a sponsor of this podcast.

Here is a basic audience profile survey we have designed specifically for podcasts. Please use it at will. Be sure to customize it to meet your objectives and audience.


First, thank you. We love what we do and couldn’t do it without fans like you. This survey will be used to help us better understand you, our audience so that we can keep making great stuff!

[CHECKBOX] How did you learn about our podcast?
Word of mouth
Search engine
iTunes
Social media
Other (Please specify)

[SINGLE SELECT] Age:
17 years old or younger
18-24
25-34
35-44
45-54
55-64
65 to 74
75 or older

[SINGLE SELECT] Gender:
Female
Male

[OPEN ENDED] What do you like about our show?

FOR BUSINESS PROS

Job Function:

CREATE YOUR SPECIFIC LIST

Industry:

CREATE YOUR SPECIFIC LIST

[SINGLE SELECT] Company Budget Influence:
I do not have any influence over the tools or suppliers my company uses
I can influence or directly purchase $500 to $1,500 per month
$1,500 to $5,000 per month
$5,000 to $25,000 per month
$25,000 or more per month

ASK SPECIFIC QUESTIONS IF YOU HAVE A SPECIALTY AUDIENCE

FOR EXAMPLE, MY PODCAST IS IN MARKET RESEARCH SO…

[CHECKBOX] What types of research do you do in a typical month?
Survey
Focus Group
In-depth Interview
User Experience Interview
Eye Tracking
Unmoderated Tasks, e.g. journal
Other (Please specify)

[OPEN ENDED] What topics would you like us to cover?

[OPEN ENDED] Who would be a good sponsor for our show?

[OPEN ENDED] How do you feel about our show sponsors?

That’s it! Thank you and have a fun rest of your day.