Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Jonathan Kurzner, EVP – Head of Americas at Cint.
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Jamin Brazil: Hey, everybody. I am live today at SampleCon. My guest, Jon Kurzner. VP or GM –
Jon Kurzner: EVP of the Americas.
Jamin Brazil: EVP of Americas. It’s a big area.
Jon Kurzner: Huge, yes.
Jamin Brazil: Cint. Welcome.
Jon Kurzner: Thanks. First SampleCon. Great to be here.
Jamin Brazil: Good. Welcome. What’d you do before Cint?
Jon Kurzner: So I worked at a company called Ernest Research. It was doing alternative data products, so selling the stuff into corporates, financial firms, and consulting firms. And so that’s what attracted me to come here, marry that world up with what’s going on in market research.
Jamin Brazil: Very cool, very cool. So what do you think about the show?
Jon Kurzner: It’s been a great show. So I joined as I said last year in the middle of the pandemic, so this has been a great opportunity for me to not only meet people at Cint, which has been the first time meeting in-person, but also a bunch of people that I’ve talked to on Zoom and emailed with and put some names with some faces. So really enjoyed it.
Jamin Brazil: That’s awesome. Favorite – have you been able to attend any sessions?
Jon Kurzner: Yes.
Jamin Brazil: Do you have a favorite callout moment in the session so far?
Jon Kurzner: So the conversation around talent, hiring, retaining, office spaces, just trying to make sure that we’re doing everything we can in order to put people in a good spot now that we’re hopefully coming toward the end of this thing I think has been the biggest theme here. We touched on it in a couple of the different sessions, so it’s been great to compare notes and hear what people are thinking and saying.
Jamin Brazil: That’s really cool. COVID, how did it impact you guys?
Jon Kurzner: So I guess high-level, look, at the end of the day, Cint, we’re trying to automate the process for insights-gathering. And so when companies are looking to see “should we digitize, how can we create technology in a way to interact in more efficient manner,” that works really well for us. And so the types of conversations we’re having both with our clients, with our supply partners around making that stuff easier and building a process on top of our technology I think has worked really well for our business. And it’s just been a great kind of initial foray into the space for me.
Jamin Brazil: Who’s your ideal customer?
Jon Kurzner: So we have a whole bunch of different people that we work with. It’s a very good question. So I don’t want to leave anybody out. But the conversations I’ll say –
“Anyone who spends money with me.”
Jon Kurzner: That’s it. Anyone with a research question, we’ll take him and I’ll talk to him. But I think when we’re at our best, it’s talking about building a process on top of our technology, really being the technology backbone, running their stuff through our pipes, and figuring out how to make that scalable, automated, cost-efficient type thing. And so those that are tending to be toward the progressive end and tech-enabled and thinking about solutions and data, big-picture the next couple of years and what that’s going to look like, that’s when I feel like we’re at our best and for me personally conversations I like having the most.
Jamin Brazil: If someone wants to get in contact with you or somebody else at Cint, how would they do that?
Jon Kurzner: Jonathan.Kurzner@cint.com.
Jamin Brazil: Perfect.
Jon Kurzner: But no, our website, encourage everyone to go check that out. A lot of great content. A lot of case studies of ways that we’re doing what I’m talking about in a really excellent way, both again on the demand side and the supply side.
Jamin Brazil: Jon, thanks for joining me on the show.
Jon Kurzner: Hey, thanks a lot. Good to be with you.
Jamin Brazil: Everybody else, I hope you found a lot of value here. You know how to get in contact with him. Have a good afternoon.
Jon Kurzner: Thanks a lot.