SurveyGizmo launches a Net Promoter Score tool to help companies gain customer feedback.
PRS IN VIVO launches LAB, a suite of innovative qualitative services, designed to Leverage Authentic Behavior from consumers.
MRI-Simmons, an insights provider, and FourthWall Media, a leader in television analytics, partners to allow marketers in the television ecosystem to incorporate MRI-Simmons audiences in advanced TV campaigns.
In human capital news, Zappi appoints Yvonne O’Brien as Executive Vice President. She previously served at Clear Channel, IPG, Havas Media Group, and as a freelance data strategist.
Deepak Garkhel is promoted to Ipsos’ Operations Director for its’ APEC region. Meanwhile, Pratim Thakurta will serve as the Head of Operations, and Kedar Padgaonkar will lead data processing.
Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.
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And that’s your daily briefing of marketing research news.
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PRS In Vivo: https://www.prs-invivo.com/2020/01/29/prs-in-vivo-announces-the-launch-of-lab/
Yvonne O’Brien: https://www.linkedin.com/in/yvonne-o-brien-095a42a/
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