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SurveyGizmo launches a Net Promoter Score tool to help companies gain customer feedback.

PRS IN VIVO launches LAB, a suite of innovative qualitative services, designed to Leverage Authentic Behavior from consumers.

MRI-Simmons, an insights provider, and FourthWall Media, a leader in television analytics, partners to allow marketers in the television ecosystem to incorporate MRI-Simmons audiences in advanced TV campaigns.

In human capital news, Zappi appoints Yvonne O’Brien as Executive Vice President. She previously served at Clear Channel, IPG, Havas Media Group, and as a freelance data strategist.

Deepak Garkhel is promoted to Ipsos’ Operations Director for its’ APEC region. Meanwhile,  Pratim Thakurta will serve as the Head of Operations, and Kedar Padgaonkar will lead data processing.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

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Sources: 

SurveyGizmo: https://www.surveygizmo.com/ 

PRS In Vivo: https://www.prs-invivo.com/2020/01/29/prs-in-vivo-announces-the-launch-of-lab/

MRI-Simmons:  https://www.mrisimmons.com/press/mri-simmons-fourthwall-media-partner-provide-custom-tv-audiences/

Yvonne O’Brien: https://www.linkedin.com/in/yvonne-o-brien-095a42a/ 

Zappi: https://www.zappi.io/ 

Ipsos: https://www.ipsos.com/en 

This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.