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EMPOWER Translate Passed all Three ISO Standards

EMPOWER Translate passed all 3 ISO standards with flying colours! So, what is ISO 20252 actually mean? It certifies against 4 pillars: 

  1. Ensure timely delivery of quality services
  2. Improve operational management and control of research processes
  3. Reduce errors and rework
  4. Enhance user reputation and provide a competitive advantage 

To learn more, check our show notes for a link on how to get your company certified. 

In today’s mergers and acquisitions, Ipsos acquires Maritz’s Mystery Shopping business, one of the largest mystery shopping service providers in North America. This acquisition helps Ipsos continue to own the whole stack consumer insights relative to their retail customers.

In human capital news, iTV appoints Sanjeevan Bala as its new Group Chief Data and AI Officer. 

Former National Australia Bank executive, Kipling Zubevich, will now be serving as DBM’s Chief Executive Officer. 

Due to health reasons, Liz Nelson has stepped down as the Chairman of the Board of Trustees of the Archive of Market and Social Research. Patrick Barwise, the current vice-chairman, will succeed her.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at 

And that’s your daily briefing of marketing research news.

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This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit