Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Travis Miller, VP of Client Success at PureSpectrum.
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Hi, this is Jamin. You’re listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year’s Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
Hi, this is Jamin. You are listening to Happy Market Research Podcast. I am here at the illustrious… Actually, I don’t even know the name of the hotel. Travis, what’s the name of the hotel?
It’s the Rosen Shingle Creek in Orlando, Florida.
There you go. We are at CRC, which is the client or customer. Always forget what the first C stands for.
Corporate Researchers Conference.
Yep. Corporate Research and associated with the Insights Association, which is actually been one of my personal favorite shows. I’ve thought this quality of the speakers overall has been pretty good, has been good, not pretty good. Did you listen to Google this morning?
I did not get a chance to see Google this morning.
You missed out. So, what happens: (I just found this out), you can listen to the episodes on their app. So, make sure you download the app before you leave and then if you want to listen to it—which I definitely know you want to listen to cause I know you’re a thought leader—then you can pick up the key sessions that you wish you could have made, but you couldn’t because you drank too much tonight before.
There’s so many of the sessions here.
So many sessions here. So PureSpectrum is the name of the company. Travis Miller is the dude I’m talking to. How are you today?
Okay, good. So, tell me a little bit about PureSpectrum. Give everybody the background.
So PureSpectrum, we are a sample management platform. A do-it-yourself tool, API-integrated marketplace, whatever you might call it. But it’s a place for people to come in and buy online sample. We’re kind of like the expedia.com for sample providers. You can come in, set your sample criteria. You can choose from a number of different sample providers, see their pricing and feasibility and make a determination and launch your project.
We’ve been using PureSpectrum, FYI. And I will say one of the things that I really like about it is the ease of use of the gooey or the user interface. It’s like super easy to use, and it’s like sample on tap, which is great from a research ops perspective.
That’s one of the biggest compliments that I get from current customers and prospective customers when I show them the platform. They can’t believe how easy it is to use. When they do get to use it, we have a team of people that can help answer questions and help out on projects. So, it’s not just do-it-yourself, but it frees up a lot of time for a lot of researchers to get to what they need to do. And that’s the research, the analytics.
So, the show you’ve been walking around. You guys don’t have a booth here. What’s your take? What’s your takeaway? What are highlights?
Well, I think highlights of some of the sessions I have attended and I’ve heard a lot about the technology. I’ve heard a lot about different platforms and how that’s being applied in research, which is very exciting. I’m walking the floor. There’s a lot of great exhibitors here. It seems like there’s a good buzz around this conference. I wouldn’t say it’s the big conference; it’s not the small conference. But it’s that conference where you get to know everybody. The networking opportunities have been great. I feel like I’ve been talking straight for a day and a half and meeting with everybody. It’s been great.
So, there’s always this tension between do I get a booth or do I not get a booth cause it’s expensive, whatever, five some odd thousand dollars. Or do I just get a pass and attend? I think you can’t do every conference. Walking around here, (This is recorded) do you feel like it’s beneficial to have the booth or do you think you’re better off on this one to pass on the booth?
That’s a good question. Jamin. I’ve been walking around; obviously I don’t have a booth. I think for your business…
And a lot of people, a lot of people by the way have been walking around without having a booth, and I’ve done that and do that a lot. So, I’m not casting stones saying that’s a bad choice. I’m just wondering like, ‘cause your sales not marketing. And I’m wondering from that lens if you’re like, “Gosh, you know what? If we had a booth…” I’m not judging the ROI. I’m just saying if we had a booth, we would get more leads. Or is it, “I’m hitting capacity as a sales guy by just commingling”?
I don’t know what advice to give to that one.
I thought it would be interesting from that lens. I mean, so for us we’ve gotten about…new company, HubUx. I don’t know exactly, about 30 leads, quality leads, so far. And the booth provides that opportunity for people to be able to go meet at a spot and we’ve done it. But most of the homework that we did was like pre-bookings to demos to the booth, which, of course, helps quite a bit, especially ‘cause we’re not paying big premiums. You can see where our booth’s located right in the back by the bar, just perfect. So anyway, I think that it’s interesting. I won’t pick on other people, but there’s some people that are just flying in; they don’t even have conference registration, but they’ll just like hang out in the hallways and, literally…
I’m a fan of support the conference you’re at. Register. Of course, you want to support: I support Insights Association.
Well, you guys are members.
Members. I support Southern California, Northwest, Southwest.
You do your holiday party actually… You sponsor their party with your holiday party.
Yeah, right. Yeah, of course. Yeah, yeah, yeah, yeah. I get it. And so, it’s always that tension I find like, ‘cause nobody can afford to get a booth at every conference. So, you always have that tension of like, okay, “Is this one? Is it that one, is it this one?” I’ve been trying to hone it in like what is the right fit? If I only had five conferences, I could afford to put a booth at next year, three maybe, what are those conferences in North America alone? Not thinking about at an international level.
I think you have to look at the theme of the conference. For PureSpectrum, I think we’re a technology company, market research company. We’ll, I’m sure, be represented very well at IIeX again next year technology conference.
So, Austin, IIeX.
For sure, we’ll have a booth there. The Quirks Events tend to be great. We may consider CRC for next year. I think for us it’s what type of takeaways and what type of users are we getting. Who’s going to be there? And does it make sense for us to have a full booth where we can give demonstrations or can we have quick introductions and people that we’ve been talking to for six months through the summer to have some face to face time? So, for us, I think we’re here attending. It’s a great event. We’re shaking a lot of hands, meeting a lot of people. If we had a booth, maybe we’d have a little bit more, but at the same time, maybe it’s not the right fit. So, there’s other conferences that…
It’s a really interesting question and I do it, of course, both ways. So, don’t hear what I’m not saying. I’m just really curious like, “Gosh. It’s tough. It’s tough ‘cause you can’t go to everything. It’s just too much of an overhead and too expensive. It’s too much.” But there it does feel like this fear of missing out, FOMO, when you’re there, but you don’t have the…
It can be.
It can be.
Even think of the people who attend. Which conferences do you even attend?
I know there’s so many of them. It’s mind boggling!
And some of them have different budgets, different researchers. I think every conference as much as they have the same idea, they are all a little bit different.
Yeah, totally. But you don’t want to be talking to the same people over and over again. That’s the other challenge, anyway. So, if somebody wants to get in contact with you, how would they do it?
Reach out to Travis@purespectrum.com. You can also check out our new website at purespectrum.com. And feel free to reach out, learn a little bit more about what we do. Jamin can be a really good reference for us; he does use us and we appreciate the business.
Yeah, 100%. Yeah, of course, you’re very welcome. Travis, it’s been an honor having you on the podcast. Thanks. Enjoy the rest of the show. Let’s get a cocktail.