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UX Planet releases a two-part article highlighting what pitfalls to avoid in user research. Pitfalls to avoid include settling on poor sample quality and failing to consolidate background information. 

InCrowd, which offers real-time market insights for the life sciences, has been named a winner in the 2020 BIG Innovation Awards, presented by the Business Intelligence Group.

Congrats to our friends at Delvinia on winning the Entrepreneurial Spirit Award at the Insights Association’s CEO Summit in Miami.

In events, SampleCon, an event for consumer insight professionals focused on research participants, has released its agenda. Schedule for February 3-5 in Atlanta, the event will cover trending topics such as the Voice Economy to normal, but important, issues like Sample Quality. 

In human capital news, Founder and CEO of KJT Group, Kenneth Tomaszewski steps down as President after 13 years. He will be replaced by Michaela Gascon who will also serve as the Chief Operating Officer.

Greg Munves, the Chief Executive Officer of 1010data, resigns. Inna Kuznetsova, Chief Operating Officer, will serve as the company’s interim CEO.

Comscore promotes Carol Hinnant, a 15-year Comscore executive, to Chief Revenue Officer.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com.

And that’s your daily briefing of marketing research news.

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Sources: 

UX Planet: https://uxplanet.org/pitfalls-to-avoid-in-user-research-b9c569de97d1

InCrowd: https://incrowdnow.com/press-release/incrowd-wins-2020-big-innovation-award/ 

KJT Group: https://kjtgroup.com/post_detail.asp?id=206 

SampleCon: https://mailchi.mp/samplecon/samplecon-2020-keynote-announced-and-agenda-released

1010data: https://1010data.com/company/news-events/press-releases/1010data-names-inna-kuznetsova-as-interim-ceo/  

Comscore: https://www.comscore.com/Insights/Press-Releases/2020/1/Comscore-Executive-Carol-Hinnant-Promoted-to-Chief-Revenue-Officer

This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.