In today’s mergers and acquisitions, Verdane, a Northern European specialist growth equity investor, acquires Confirmit, a global solutions provider for customer experience, employee experience, and market research. Verdane is the major investor in Dapresy and will merge the two companies.

Trax, a provider of computer vision and analytics solutions for retail, acquires Qopius, a provider of AI-based in-store technology solutions in Europe. 

In human capital news, Elizabeth Real joins Strativity Group, a customer experience, and transformation firm, as its new President.

Nielsen grows its media management team by hiring Sean Cohan as Chief Growth Officer and President of International; as well as by promoting Peter Bradbury to Chief Commercial Officer of U.S.; and Karthik Rao to Chief Operating Officer of Nielsen Global Media.

Maru/Matchbox appoints two — Brian James as Deputy CEO and Chief Client Officer of Matchbox North America; and Brent Snider as Deputy CEO and Chief Revenue Officer of Matchbox North America.

In jobs, Cranbrook Search Consultants is looking to place a Director of Business Development in the SaaS Platform, DIY space of market research and insights. 

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com. 

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

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Sources: 

Confirmit: https://www.confirmit.com/Company/News/press-release-insights-2020-announcement-k2a/

Quopuis: https://qopius.com/news/trax-acquires-qopius-to-accelerate-digitizing-physical-retail/

Strativity Group: https://strativity.com/strativity-group-names-elizabeth-real-new-president/

Nielsen: https://www.nielsen.com/us/en/press-releases/2020/nielsen-makes-senior-appointments-further-builds-out-media-management-team/ 

Maru/Matchbox: https://marumatchbox.com/press_release/marumatchbox-north-america-leadership-appointments/

This Episode’s Sponsor:This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real-time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end-users and product teams. Lookback’s customers range from one-man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.