YouGov releases Recommend+, a highly cost-effective NPS diagnostics approach to give marketers the full picture on what drives consumer advocacy. 

Former 2CV Research employees, Alex Nketiah, Adam Short, and Ollie Willis, launches The Point, a global full-service insights agency. 

Rob Volpe, CEO of Ignite 360, has been awarded the Impact Award by QRCA.

Ana Popa releases an article highlighting mistakes UX researchers make when running a user test. Few of the mistakes include:

  1. Not listening and observing the user — body language is way more honest than words
  2. Teaching the user “How to…” rather than letting them explore
  3. Influencing the user’s answer with the question

In jobs, Trusted Talent MR is looking to place a New York-based Senior Sales Executive in a company that is known to be industry standard for topical analysis and emotion measurement.

Find links to these stories in our show notes. For more detailed commentary, be sure to signup for our weekly newsletter at www.happymr.com

This episode is brought to you by Lookback. Lookback is the leading software that enables researchers to interact with users, in real-time, and in contexts. Built from the ground up by some of the original Spotify engineers, Lookback is the best in class video screen share platform for User Experience and Market Researchers. Check them out at lookback.io. 

And that’s your daily briefing of marketing research news.

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Sources: 

YouGov: https://today.yougov.com/solutions/sectors/yougov-recommend-plus

The Point: https://www.thepointinsights.com/ 

Rob Volpe: https://www.linkedin.com/posts/rmvolpe_award-insights-honored-activity-6633082600938446849-s2CR 

This Episode’s Sponsor:

This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io