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My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA.
Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands.
Find Emmanuel Online:
- LinkedIn: https://www.linkedin.com/in/emmanuelprobst/
- Website: https://www.ipsos.com/en-us
- Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828
Find Us Online:
- LinkedIn: www.linkedin.com/company/happymarketresearch
- Website: www.happymr.com
