Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy

December 5, 2022 Chueyee Yang Happy MR Podcast, Podcast Series 26:39 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

My guest today is Susan Fader, keynote speaker and founder of FaderFocus.  Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online:…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research

November 28, 2022 Chueyee Yang Featured, Happy MR Podcast, Podcast Series 00:22:13 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands.  Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts.   Find Anne Online: Find Jamin Online:…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 576 – Why Leverage Neuroscience to Measure Consumer & Shopper Behavior with Hunter Thurman, President of Alpha-Diver

November 14, 2022 Chueyee Yang Featured, Happy MR Podcast, Podcast Series 00:25:00 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Our guest today is Hunter Thurman, President of Alpha-Diver.  Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation.  Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 575 – How Customer-Obsessed Companies are Winning, with Marbue Brown, Founder of the Customer Obsession Advantage

October 31, 2022 Chueyee Yang Featured, Happy MR Podcast, Podcast Series 00:28:20 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.”  Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsoft.  Find…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 574 – The Future is Video Feedback: Voxpopme Acquires HubUX

October 26, 2022 Chueyee Yang Happy MR Podcast, Podcast Series 00:25:12 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Hi Fam! You are listening to the happy market research podcast.  Be warned, today’s episode is a bit self serving.  In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University

October 10, 2022 Chueyee Yang Happy MR Podcast, Podcast Series 25:08 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS

September 26, 2022 Chueyee Yang Happy MR Podcast, Podcast Series 33:27 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 571 – Kate Ioas, Senior Customer Insights at Abercrombie & Fitch, on the 4 Types of Segmentations and When to Use Them

September 19, 2022 Chueyee Yang Happy MR Podcast, Podcast Series 00:28:39 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations.  Prior to joining Abercrombie & Fitch, Kate…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies 

September 8, 2022 Chueyee Yang Happy MR Podcast, Podcast Series 00:09:11 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022:  Location: Chicago, IL Date: October 6, 2022 Tickets: https://events.bizzabo.com/imd-chicago-2022  Website: https://www.insights-marketing.org/  Find Ashley Online: LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/  Little Bird Marketing: https://littlebirdmarketing.com/  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook:…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

Ep. 569 – The Art of Research with Susan Fader: When and how to Apply Cognitive Demographics

September 5, 2022 Chueyee Yang Happy MR Podcast, Podcast Series 00:16:31 0 Comments

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More

My guest today is Susan Fader, founder of FaderFocus. Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting.  She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online: LinkedIn: https://www.linkedin.com/in/fadersusan/  FaderFocus:…

Read More

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | Google Podcasts | Spotify | Stitcher | TuneIn | RSS | More