Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 242 – Anne Brown on Respondent Incentive Inequality and its Impact on Your Research

My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management, and data collection logistics firm. Anne Brown has also started and, recently, sold G3 Translate.  Find Anne Online: LinkedIn: www.linkedin.com/in/anne-brown  Website: www.gazelleglobal.com Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter:…

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Ep. 241 – ‘Lade Tawak – How UX Uses Diversity to Create a Complete Lens of the Customer

My guest today is  ‘Lade Tawak, an experienced UX Researcher for many top brands including Google.  Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak  Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  This Episode’s Sponsor:  This episode is brought to you by…

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Ep. 240 – Emmanuel Probst, Author of Brand Hacks on the Leverage of Creating an Experienced Brand

My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content…

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Ep. 239 – Leonard Murphy’s Drivers of Change in Market Research

My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning…

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EP. 237 – Zontziry “Z” Johnson; Microsoft – Understand the Impact of Converting from Traditional to Digital Consumer Insights: Online Communities, Focus Groups, In-depth Interviews, Sampling

My guest today is Zontziry “Z” Johnson, VP of Customer Transformation at Zappi. Zappi helps global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts. Prior to joining Zappi, Z has been a market research manager at Microsoft, a director at Ipsos, an independent consultant, and worked…

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Ep. 236 – Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable Research

My guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator. Ray has spent the last 40 years at the intersection of research, innovation, and business,…

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Ep. 235 – Morgan Molnar – How SurveyMonkey is Viewing Insights’ Ecosystem

My guest today is Morgan Molnar, who leads marketing for SurveyMonkey Audience. Established in 1999, SurveyMonkey is a DIY global survey software and panel company. The company is headquartered in San Mateo, California, and has over 17 million active users.  Prior to joining SurveyMonkey, Morgan was a client manager at Nielsen working in the marketing…

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Ep. 234 – Piotr Szymski – Key Differences Between Old School and New School Insights Pro, and What We All Need to Pay Attention to

My guest today is Piotr Szymski, Vice President of Catalog and Business Intelligence at Sony Music. Established in 1929, Sony Music is among the “Big Three,” record companies, including Universal Music Group and Warner Music Group. Prior to joining Sony Music, Piotr served as head of insights for both SABMiller and Procter & Gamble.  Find…

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Ep. 233 – Rian van der Merwe – How Successful Companies will be Built on Ethics, and the Impact on Consumer Research

My guest today is Rian van der Merwe, speaker, writer and responsible for Product at Postmark, which is part of Wildbit. Wildbit is an 18-year-old technology company whose software centers around taking the pain out of the development process and is used by over 100,000 companies globally. Prior to joining Wildbit, Rian has served senior…

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Ep. 232 – Aji Ghose – How Sky is Using a Mix Methodological Approach to get a Complete View of the Customer, and How You Can Too

My guest today is Aji Ghose, PhD in computational cognitive modeling, and is Head of Research and Data Science at Sky. Sky is a media and telecommunications conglomerate owned by Comcast and headquartered in London. Sky is Europe’s largest media company and pay-TV broadcaster by revenue with 23 million subscribers and more than 31,000 employees…

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