Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 316 – Aaron Burcell, CEO of methinks, on the Role of Diversity in Consumer Insights

This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights.  Find Aaron Online: Website: https://www.methinks.io  LinkedIn: https://www.linkedin.com/in/aaronburcell Twitter: https://twitter.com/AaronBurcell Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online: …

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Ep. 315 – Adam Froman, Founder & CEO of Delvinia, on how Amplify Summit is Helping Market Researchers Adapt to the New World

My guest today is Adam Froman, Founder & CEO of Delvinia.  Founded in 1998, Delvinia is a Canadian based Group of Companies that provide technology-enabled consumer insight and data collection solutions including Methodify, AskingCanadians, AskingAmericans, and CRIS. Adam a Canadian-based entrepreneur, operator, and investor. According to Adam, we are in the midst of a digital…

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Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

My guest today is Dom Boyd, Kantar Managing Director, UK.  Kantar was founded in 1992 and characterizes itself as a “data, insights and consulting company.” It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part…

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Ep. 313 – How to add Strategy to Market Research

In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation LinkedIn: https://www.linkedin.com/in/danstradtman  Twitter: https://twitter.com/insightdan Website: https://www.lubrizol.com  Dom Boyd, Kantar’s UK Managing Director LinkedIn:…

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MrWeb Series – Tobi Andersson, Chief Product Officer at Confirmit, on Data Visualization

This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company’s structure and approach will be announced soon – stay tuned. My guest today is Tobi Andersson, Chief Product Officer at Confirmit. Founded in 1999, Dapresy is…

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Ep. 312 — Laura Levy & Emma Varjo on the Rise of Esports and how Consumer Insights can Help

This episode is in collaboration with IIEX’s podcast series. Our guests today are Laura Levy and Emma Varjo.  Laura is a human factors psychologist, specializing in how people interact and engage with technology. She works at the Institute for People and Technology and she is Research Director of Gaming and Esports Applied Research at Georgia…

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Ep. 311 – Jared Feldman, CEO & Founder of Canvs AI, on how to Navigate a Successful Career in Market Research

My guest today is Jared Feldman, CEO & Founder of Canvs AI. Founded in 2010, Canvs is a software as a service company focused on measuring emotion.  Jared is an experienced entrepreneur and was named in Forbes’s prestigious 30 under 30 which identifies top entrepreneurs under 30 years of age.  Find Jared Online: Website: https://www.canvs.ai …

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Pepper Miller, President of the Hunter-Miller Group, on the Role of Diversity in Consumer Insights

In this episode, we’ll hear from Pepper Miller, President of the Hunter-Miller Group on her opinion and experiences about diversity in consumer insights.  Find Pepper Online: Website: http://www.peppermiller.net LinkedIn: https://www.linkedin.com/in/peppermiller  Twitter: https://twitter.com/peppermiller Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along”…

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Ep. 310 – Jonatan Littke – Keys to Success of a Modern Startup

My guest today is Jonatan Littke, co-founder of Lookback.  Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally.  Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the…

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Ep. 309 – Katrina Noelle & Janet Standen, Founders of Scoot Insights, on User Experience vs. Market Research

My guest today is Janet Standen, Co-Founder of Scoot Insights; and Katrina Noelle, President of KNow Research and Co-Founder of Scoot Insights.  Find Janet Online: Website: https://scootinsights.com  LinkedIn: https://www.linkedin.com/in/janetstanden  Twitter: https://twitter.com/JanetStanden22  Find Katrina Online: Website: https://scootinsights.com   Website: https://knowresearch.com LinkedIn: https://www.linkedin.com/in/katrinanoelle  Twitter: https://twitter.com/kat_noelle  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter:…

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