Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 503 – HMRP Monday Edition: Aruna Bagchi, Video Editing Softwares, Aaron Ward, & Market Research Trends

Find Aruna Online: LinkedIn: https://www.linkedin.com/in/abagchi/ Website: https://www.oneplus.com/ Find Aaron Online: LinkedIn: https://www.linkedin.com/in/aaronward/ Website: https://www.asknicely.com/ Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher…

Read More

Ep. 502 – HMRP Monday Edition: Naomi Henderson, ResTech, Progress Bars, & Public Optimism

Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  www.bensound.com This Episode is Sponsored by: This episode is brought to you by Michigan State’s Marketing Research program. Are you looking for higher pay, to expand your professional network, and to achieve your full potential in the…

Read More

Ep. 501 – How Gen Z is Different and why you Should Care With Joanna Lepore, Global Foresight Associate Director of North America at Mars

My guest today is Joanna Lepore, Global Foresight Associate Director of North America of Mars Wrigley. Mars is an American, family-owned, multinational manufacturer of all the things that we love, including pet food, some fantastic candy, and other food products and a provider of animal care services.  With over $33 billion in annual revenue, it…

Read More

Ep. 444 – Sasha McCune, Director of Conifer Research, on the Do’s and Don’ts of Working with Gen Z

My guest today is Sasha McCune, the Director of Conifer Research. Conifer is a market research design and innovation company founded in 2001 and is based in Chicago, Illinois.  They specialize in helping organizations gather deep insights and apply those insights in a timely manner to reach their goals.  Prior to joining Conifer Research, Sasha was…

Read More

Ep. 443 – The Power of Creating Your Own Panel Community With Dyna Boen, Managing Director at Escalent

Our guest today is Dyna Boen, Managing Director at Escalent.  Escalent is a human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. Their customers include Land Rover, Volvo, Johnson and Johnson, and Comcast.  Prior to joining Escalent, Dyna served as the Head of Audience Sales at SurveyMonkey and served as…

Read More

Ep. 442 – Hana Ben-Shabat, Founder of Gen Z Planet, on What you Need to Know Before Working with Gen Z

My guest today is Hana Ben-Shabat, keynote speaker and founder of Gen Z Planet. Founded in 2019, Gen Z Planet is a research and advisory firm focused on helping brands understand and navigate the change that Gen Z is bringing.  Most recently, Hana released her new book, “Gen Z 360,” a guide to understanding the…

Read More

Ep. 441 – Connecting Strategy to Execution with Ari Zelmanow, Senior Director of Research, Analytics, and Insights at Gtmhub

Our guest today is Dr. Ari Zelmanow, the Sherlock Holmes of Consumer Behavior. He is also the Senior Director of Research, Analytics, and Insights at Gtmhub.  Founded in 2015, Gtmhub is a SaaS company that helps businesses manage employees through business results. Specifically, they leverage an Objective & Key Result framework. Today, Gtmhub serves over…

Read More

Ep. 440 – Laura Beavin-Yates, SVP of Customer Success at Immersion, on Utilizing Smartwatches to Measure Emotional Connection

My guest today is Laura Beavin-Yates, SVP of Customer Success at Immersion. Immersion is a technology platform that measures people’s unconscious neurological connection to an experience or piece of content in real-time using their existing smartwatch.  Prior to joining Immersion, Laura was the Manager of Research & Development of the Neuro & Behavioral Science Centre…

Read More

Ep. 439 – Stephen Griffiths, Director of Insights at Level2, on Trends in Market Research

My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables.  With real-time information on how food, movement, stress, and sleep…

Read More

Ep. 438 – CRC 2021 Highlights: Tiffany Dixon, Sr. VP Field Management at Murray Hill National

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Tiffany Dixon, Sr. VP Field Management at Murray Hill National.  More about CRC 2021: https://www.insightsassociation.org/conference/crc-2021  Find Tiffany Online: Website: https://murrayhillnational.com/ …

Read More