Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 603 – Qual360 North America – Linda Mielnicki Light from Mars Wrigley on Three Key Elements Driving Humans During an Inflation

This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters.  This year’s theme is empath, diversity, and resilience.  Similar to last year, I will be hosting the event and I would love to see you.  To…

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Ep. 602 – Reed Cundiff, CEO at the Schlesinger Group, on 3 Trends That Will Impact the Insights Industry in 2023

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group.  Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software. Prior to joining Schlesinger, Reed served as a General Manager at Microsoft,…

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Ep. 601 – How Bias Can Frame Your World View with Jessica Nordell, Author and Speaker

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias.  Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the…

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Ep. 579 – Why Consumers are Overwhelmed and how That Affects Your Brand – Brand Transformation with Dr. Emmanuel Probst at IPSOS

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more…

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Ep. 578 – The Art of Research with Susan Fader: What is Narrative Economics and how to Utilize it in Your Business Strategy

My guest today is Susan Fader, keynote speaker and founder of FaderFocus.  Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers.  Find Susan Online:…

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Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research

My guest today is Anne Beall, Founder and CEO of Beall Research.  Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands.  Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts.   Find Anne Online: Find Jamin Online:…

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Ep. 576 – Why Leverage Neuroscience to Measure Consumer & Shopper Behavior with Hunter Thurman, President of Alpha-Diver

Our guest today is Hunter Thurman, President of Alpha-Diver.  Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation.  Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor…

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Ep. 575 – How Customer-Obsessed Companies are Winning, with Marbue Brown, Founder of the Customer Obsession Advantage

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.”  Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsoft.  Find…

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Ep. 574 – The Future is Video Feedback: Voxpopme Acquires HubUX

Hi Fam! You are listening to the happy market research podcast.  Be warned, today’s episode is a bit self serving.  In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that…

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Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University

My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in…

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