Happy MR Podcast

Happy Market Research teaches brands of all sizes how to leverage market research to generate outsized returns and grow exponentially. Through a series of free podcasts, and premium members-only content, you can learn step-by-step how to make your first (or next) million dollars.

Ep. 301 — How to ask Research Participants a Good Question

February 18, 2020 Chueyee Yang 0:25:36 0 Comments

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In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration…

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Recap 2019: Biggest Issues Facing Insight Professionals at Large Brands

December 23, 2019 Chueyee Yang 0:23:31 0 Comments

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In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at…

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Ep. 243 – Recap 2019: Analyzing Common Factors Across our Guests that led them to Happy Careers

December 17, 2019 Chueyee Yang 0:15:36 0 Comments

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In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges,…

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Ep. 242 – Anne Brown on Respondent Incentive Inequality and its Impact on Your Research

December 3, 2019 Chueyee Yang 0:36:02 0 Comments

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My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management, and data collection logistics firm. Anne Brown has also started and, recently, sold G3 Translate. Find Anne Online: LinkedIn: www.linkedin.com/in/anne-brown Website: www.gazelleglobal.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter:…

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Ep. 241 – ‘Lade Tawak – How UX Uses Diversity to Create a Complete Lens of the Customer

November 19, 2019 Chueyee Yang 0:34:29 0 Comments

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My guest today is ‘Lade Tawak, an experienced UX Researcher for many top brands including Google. Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com This Episode’s Sponsor: This episode is brought to you by…

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Ep. 240 – Emmanuel Probst, Author of Brand Hacks on the Leverage of Creating an Experienced Brand

November 12, 2019 Chueyee Yang 0:51:30 0 Comments

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My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content…

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Ep. 239 – Leonard Murphy’s Drivers of Change in Market Research

November 5, 2019 Chueyee Yang 0:43:22 0 Comments

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My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning…

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EP. 237 – Zontziry “Z” Johnson; Microsoft – Understand the Impact of Converting from Traditional to Digital Consumer Insights: Online Communities, Focus Groups, In-depth Interviews, Sampling

October 29, 2019 Chueyee Yang 0:42:19 0 Comments

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My guest today is Zontziry “Z” Johnson, VP of Customer Transformation at Zappi. Zappi helps global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts. Prior to joining Zappi, Z has been a market research manager at Microsoft, a director at Ipsos, an independent consultant, and worked…

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Ep. 236 – Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable Research

October 22, 2019 Chueyee Yang 0:55:46 0 Comments

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My guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator. Ray has spent the last 40 years at the intersection of research, innovation, and business,…

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Ep. 235 – Morgan Molnar – How SurveyMonkey is Viewing Insights’ Ecosystem

October 15, 2019 Chueyee Yang 0:45:55 0 Comments

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My guest today is Morgan Molnar, who leads marketing for SurveyMonkey Audience. Established in 1999, SurveyMonkey is a DIY global survey software and panel company. The company is headquartered in San Mateo, California, and has over 17 million active users. Prior to joining SurveyMonkey, Morgan was a client manager at Nielsen working in the marketing…

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