Podcast Series

The Happy Market Research podcast publishes interviews with insight leaders on the last Tuesday of the month.

Ep. 414 – The Role of Design Thinking in Qualitative Research – Jonathan Grove, Director Of Product Design at Nation Wide

June 8, 2021 Chueyee Yang 9:51 0 Comments

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My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide’s start very interesting. In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided…

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Ep. 413 – How to Leverage Multi-Methods to Understand Your Customer with Steve Fadden, Research Lead at Cloud Platform at Google

June 8, 2021 Chueyee Yang 17:44 0 Comments

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My guest today is Steve Fadden, Research Lead for Cloud Platform at Google. Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple,…

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Ep. 412 – How to use Job’s To Be Done with Qualitative Research with Paul Bruening, Director UX Research and Insights at Thomson Reuters

June 2, 2021 Chueyee Yang 21:50 0 Comments

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My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters. Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a…

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Ep. 411 – How Moving Online has Forever Changed Market Research with George Zhang, Director of UX Research at Course Hero

June 1, 2021 Chueyee Yang 17:53 0 Comments

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My guests today are George Zhang, Director of UX Research at Course Hero. Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts. Prior to joining Course Hero, George…

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Ep. 410 – What the Explosion in the Digital Space Means for Online Qualitative Research with Pavi Gupta, Head of Insights & Analytics and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision

May 18, 2021 Chueyee Yang 13:00 0 Comments

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My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The…

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Ep. 409 – Rebecca Brooks, Founder and CEO of Alter Agents, on how to Navigate a Successful Career in Market Research

May 11, 2021 Chueyee Yang 31:30 0 Comments

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My guest today is Rebecca Brooks, Founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies…

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Ep. 408 – Semaj Nitta – Meet Gen Y, the Next Generation of Insight Professionals

April 28, 2021 Chueyee Yang 14:32 0 Comments

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My guest today is Semaj Nitta, Student at Loyola University Chicago. Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola’s professional schools include programs in medicine, nursing, and health sciences anchored by the…

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Ep. 407 – Whitney Dunlap-Fowler, Founder of Insights in Color, on how to Navigate a Successful Career in Market Research

April 22, 2021 Chueyee Yang 00:27:42 0 Comments

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My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020. Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight…

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Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

April 1, 2021 Chueyee Yang 00:37:56 0 Comments

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My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated…

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Ep. 405 – How to Navigate a Successful Career in Market Research

March 23, 2021 Chueyee Yang 23:22 0 Comments

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In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri Twitter: https://twitter.com/nadiagenmasri Website: https://www.getperksy.com Whitney…

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