Podcast Series

The Happy Market Research podcast publishes interviews with insight leaders on the last Tuesday of the month.

Ep. 401 – What is your Outlook for Market Research in 2021

January 11, 2021 Chueyee Yang 0:11:02 0 Comments

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2020 will be known for many things. Including the rise in the number of podcast. Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our…

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Ep. 319 – Kristin Luck, founder of ScaleHouse, on 2021 Global Market Research Outlook

December 28, 2020 Chueyee Yang 37:07 0 Comments

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My guest today is Kristin Luck, founder and managing partner of ScaleHouse. ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth. Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and…

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Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

December 16, 2020 Chueyee Yang 00:43:13 0 Comments

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My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group. Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard…

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Ep. 317 – Daniel Stradtman, VP of Consumer & Market Insights at The Lubrizol Corporation, on how to add Strategy to Market Research

December 7, 2020 Chueyee Yang 00:36:11 0 Comments

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This episode of the Happy Market Research Podcast was recorded in July 2020. My guest today is Daniel Stradtman VP of Consumer & Market Insights at The Lubrizol Corporation, a Berkshire Hathaway Company The Lubrizol Corporation is a provider of specialty chemicals for the transportation, industrial, and consumer markets. These products include many different types…

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Ep. 316 – Aaron Burcell, CEO of methinks, on the Role of Diversity in Consumer Insights

November 23, 2020 Chueyee Yang 01:06:45 0 Comments

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This episode of the Happy Market Research Podcast was recorded in June 2020. In this episode, we’ll hear from Aaron Burcell, CEO of methinks on his opinions and experiences about diversity in consumer insights. Find Aaron Online: Website: https://www.methinks.io LinkedIn: https://www.linkedin.com/in/aaronburcell Twitter: https://twitter.com/AaronBurcell Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: …

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Ep. 315 – Adam Froman, Founder & CEO of Delvinia, on how Amplify Summit is Helping Market Researchers Adapt to the New World

November 6, 2020 Chueyee Yang 00:39:52 0 Comments

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My guest today is Adam Froman, Founder & CEO of Delvinia. Founded in 1998, Delvinia is a Canadian based Group of Companies that provide technology-enabled consumer insight and data collection solutions including Methodify, AskingCanadians, AskingAmericans, and CRIS. Adam a Canadian-based entrepreneur, operator, and investor. According to Adam, we are in the midst of a digital…

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Ep. 314 – Dom Boyd, Kantar’s UK Managing Director, on how to add Strategy to Market Research

October 27, 2020 Chueyee Yang 35:13 0 Comments

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My guest today is Dom Boyd, Kantar Managing Director, UK. Kantar was founded in 1992 and characterizes itself as a “data, insights and consulting company.” It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior, and public opinion. It is part…

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Ep. 313 – How to add Strategy to Market Research

October 20, 2020 Chueyee Yang 00:20:09 0 Comments

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In this episode, we’ll be providing tips on how to add strategy to market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Dan Stradtman, VP, Consumer & Market Insights at Lubrizol Corporation LinkedIn: https://www.linkedin.com/in/danstradtman Twitter: https://twitter.com/insightdan Website: https://www.lubrizol.com Dom Boyd, Kantar’s UK Managing Director LinkedIn:…

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MrWeb Series – Tobi Andersson, Chief Product Officer at Confirmit, on Data Visualization

September 17, 2020 Chueyee Yang 00:27:56 0 Comments

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This episode is in partnership with MrWeb’s Data Visualization segment and was recorded on April 30, 2020. Since then the merger of Dapresy and Confirmit has progressed significantly. Details of the new company’s structure and approach will be announced soon – stay tuned. My guest today is Tobi Andersson, Chief Product Officer at Confirmit. Founded in 1999, Dapresy is…

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Ep. 312 — Laura Levy & Emma Varjo on the Rise of Esports and how Consumer Insights can Help

September 15, 2020 Chueyee Yang 00:52:50 0 Comments

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This episode is in collaboration with IIEX’s podcast series. Our guests today are Laura Levy and Emma Varjo. Laura is a human factors psychologist, specializing in how people interact and engage with technology. She works at the Institute for People and Technology and she is Research Director of Gaming and Esports Applied Research at Georgia…

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