Podcast Series

The Happy Market Research podcast publishes interviews with insight leaders on the last Tuesday of the month.

Ep. 408 – Semaj Nitta – Meet Gen Y, the Next Generation of Insight Professionals

My guest today is Semaj Nitta, Student at Loyola University Chicago.  Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola’s professional schools include programs in medicine, nursing, and health sciences anchored by the…

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Ep. 407 – Whitney Dunlap-Fowler, Founder of Insights in Color, on how to Navigate a Successful Career in Market Research

My guest today is Whitney Dunlap-Fowler, founder of Insights in Color.  Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020.  Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight…

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Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division.   Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z. Prior to founding Perksy, Nadia founded and operated…

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Ep. 405 – How to Navigate a Successful Career in Market Research

In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests.  Referenced Guests: Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri  Twitter: https://twitter.com/nadiagenmasri  Website: https://www.getperksy.com  Whitney…

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Ep. 404 – Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them

My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation).  Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch. Find Ken Online: LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116  Twitter: https://twitter.com/KRoshkoff  Website: https://amcglobal.com/  Find Jamin Online: Email: jamin@happymr.com …

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Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

This episode was recorded in March 2020. My guest today is Steve Kantscheidt, Founder & CEO at Humantel. Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year.  Prior to founding Humantel, Steve has held senior research…

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Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography

My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI.  Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people. Prior to…

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Ep. 401 – What is your Outlook for Market Research in 2021

2020 will be known for many things. Including the rise in the number of podcast.  Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month. Today we are going to hear from six podcasters about our…

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Ep. 319 – Kristin Luck, founder of ScaleHouse, on 2021 Global Market Research Outlook

My guest today is Kristin Luck, founder and managing partner of ScaleHouse.  ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth.  Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and…

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Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

My guests today are Dominic Carter, CEO, and Debbie Howard, Chairman, of The Carter Group.  Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan.  Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard…

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