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Ep. 239 – Leonard Murphy’s Drivers of Change in Market Research

My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning…

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EP. 237 – ZONTZIRY “Z” JOHNSON; Microsoft – Understand the Impact of Converting from Traditional to Digital Consumer Insights: Online Communities, Focus Groups, In-depth Interviews, Sampling

My guest today is Zontziry “Z” Johnson, VP of Customer Transformation at Zappi. Zappi helps global brands make better decisions to drive business growth, shape product development, and enhance their advertising and branding efforts. Prior to joining Zappi, Z has been a market research manager at Microsoft, a director at Ipsos, an independent consultant, and worked…

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Ep. 236 – Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable Research

My guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator. Ray has spent the last 40 years at the intersection of research, innovation, and business,…

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