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Ep. 441 – Connecting Strategy to Execution with Ari Zelmanow, Senior Director of Research, Analytics, and Insights at Gtmhub

Our guest today is Dr. Ari Zelmanow, the Sherlock Holmes of Consumer Behavior. He is also the Senior Director of Research, Analytics, and Insights at Gtmhub.  Founded in 2015, Gtmhub is a SaaS company that helps businesses manage employees through business results. Specifically, they leverage an Objective & Key Result framework. Today, Gtmhub serves over…

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Ep. 440 – Laura Beavin-Yates, SVP of Customer Success at Immersion, on Utilizing Smartwatches to Measure Emotional Connection

My guest today is Laura Beavin-Yates, SVP of Customer Success at Immersion. Immersion is a technology platform that measures people’s unconscious neurological connection to an experience or piece of content in real-time using their existing smartwatch.  Prior to joining Immersion, Laura was the Manager of Research & Development of the Neuro & Behavioral Science Centre…

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Ep. 439 – Stephen Griffiths, Director of Insights at Level2, on Trends in Market Research

My guest today is Stephen Griffiths, Director of Insights at Level2. Level2’s mission is remission for people with type 2 diabetes. Level2 is an all new personalized, digital care experience complete with coaching and clinical care, and informed by the latest in diabetes technology wearables.  With real-time information on how food, movement, stress, and sleep…

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