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Ep. 414 – The Role of Design Thinking in Qualitative Research – Jonathan Grove, Director Of Product Design at Nation Wide

My guest today is Jonathan Grove, Director Of Product Design at Nationwide. In preparation for this interview, I found Nationwide’s start very interesting.  In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided…

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Ep. 413 – How to Leverage Multi-Methods to Understand Your Customer with Steve Fadden, Research Lead at Cloud Platform at Google

My guest today is Steve Fadden, Research Lead for Cloud Platform at Google.  Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies along with Amazon, Facebook, Apple,…

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Ep. 412 – How to use Job’s To Be Done with Qualitative Research with Paul Bruening, Director UX Research and Insights at Thomson Reuters

My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters. Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a…

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