Category Podcast Series

Dan Fleetwood chats with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening and AI are transforming market research. Jamie shares how pairing technology with human insight helps brands truly understand consumer sentiment and turn online conversations into meaningful business decisions.

Dan Fleetwood sits down with Cecilia Rodriguez of Discover Puerto Rico to talk about how research helps understand travelers, spot tourism trends, and turn data into strategies that strengthen Puerto Rico’s brand.

Join host Dan Fleetwood as he talks with Brooke Reavey, marketing professor at Dominican University, about the rise of survey fraud and the importance of academic trust.

Dan Fleetwood talks with Mary Hayes about balancing AI with the human touch in market research and why empathy and communication are key to data quality.

Dan Fleetwood talks with Doug Keith, Founder of Future Research Consulting, about the shifting landscape of market research. Doug discusses the importance of embracing innovation, the rise of AI, and how strategic thinking and curiosity are essential for the industry.

Dan Fleetwood talks with Josh LaMar about how customer insights drive business growth. Josh shares the importance of understanding customer behavior and using research to improve products and strategies.

Dan Fleetwood chats with Andrew Moffatt, CEO of Qrious Insight, about the shift from traditional surveys to behavioral data in market research. Andrew explains how passive, real-time data collection solves many current research challenges and how AI is helping brands gain deeper, more accurate consumer insights.

Dan Fleetwood chats with Tyler Lewtan, CEO of Zintro and ThinkEasy, about the growing crisis in data quality and what the research industry can do about it.

Dan Fleetwood chats with Tim Sanders, VP of Research at G2, about the 2025 Buyer Behavior Report and why AI is now a baseline expectation, not a bonus.

Discover how UX research transforms game development. Dan Fleetwood talks with experts from Epic Games, Zynga, and QuestionPro about using player insights, surveys, and behavioral data to drive innovation and strategy in gaming.

Discover Snap’s insights on Gen Z, augmented reality, and the future of media consumption with Aarti Bhaskaran, Global Head of Research and Insights.

In this episode of the Happy Market Research Podcast, host Dan Fleetwood welcomes Bob Fawson, the founder of Data Quality Co-op, a pioneering independent clearinghouse for first-party data quality.

Jamin shares his fascinating career journey from building and leading major market research companies to transitioning into the edtech sector. Together, they discuss the founding story behind Happy Market Research, lessons from hundreds of interviews, and the human side of market research that transcends professional boundaries.

Dan Fleetwood, President of Research and Insights at QuestionPro, is stepping into the role of host for the Happy Market Research Podcast, marking an exciting new chapter for the show.

Douglas Healy is the Senior Director of Consumer Insights for Gatorade at PepsiCo. A natural big-picture thinker with the ability to take the numbers and translate them into simple, actionable messages, Healy has more than a decade of experience within research and business teams completing high-profile research projects which have helped shape the strategy of many CPG businesses.